We schedule a phone call to discuss your business, vision, and goals for your brand development. This gives us both a chance to get to know one another and make sure we are going to make a good team.
SCHEDULE + DEPOSIT
If we choose to work together, I will submit a formal proposal. Once approved, signed, and returned to me, I will invoice you for the first deposit/payment of 50% to solidify your spot on my calendar. (Please note this deposit is nonrefundable.)
To take advantage of the wait time after scheduling your project, I’ll give you a little homework to prepare for our upcoming project. I will send you my design questionnaire so you can answer some important questions to insure we are on the same page prior to your start date. This questionnaire will provide valuable information for me as I move throughout your identity design process.
The first step of the design process is the creation of a mood board. Based on your questionnaire answers, I’ll create a color palette and style inspiration that will set the overall mood of your new identity. This is your first deliverable and you have a chance to request up to 2 rounds of revisions.
Now that we have established and finalized your mood board and direction, I’ll create the foundation of your new identity… The logo. You will receive your second deliverable consisting of a few logo and sub-mark concepts. You will have the chance to request up to 2 rounds of revisions to finalize your new logo.
It’s now time to put it all together and create your third deliverable… Your new logo and style guide! The style guide consists of your logo and variations, color palette, inspiration photos… plus social elements. You will have a chance to request up to 2 rounds of revisions.
PRINT + SOCIAL
We now take your newly designed identity and continue it throughout your print material and social media design (IE: business card, stationery, stamp, tags, labels, stickers, social media page designs, etc.) to complete your consistent new look. You will have a chance to request up to 2 rounds of revisions. Once approved, and your final payment is made, I will provide your final files in standard/appropriate formats.
You may choose to have me manage your print process (additional cost).
Identity Design package cost does not include printing costs.
Changes requested by client after the design approval will be billed separately at an hourly rate.